The presentation we viewed at the EQ3 factory was very informative. It gave us insight as to how different aspects of product design are made as well as rough estimates in the time it takes to create a single product. Six months seems as though it would be an eternity for one piece of furniture, the same can be said for three months in the case of the accessory products. The presenters told us that there were a couple things that went into each designed product; the inspiration time, the range analysis, the sample building and the actual design production were some of these.
I think the inspiration time would be the most interesting and informative process of the four. I believe this because this is the time you, the designer, are traveling and visiting different shows in different cities across the world. This is also the time when your mind as the designer is able to use its most creative side in thinking up the style of the product and questioning yourself as to how you are going to make it a reality. The range analysis would also be informative but in a different aspect. It would give you an insight as to what the customer buys therefore what works and what doesn’t. It would not however be nearly as exhilarating as the inspiration part of the process. I think sample building would also be a creative process to see if the design actually works in reality and to make the changes needed to create the reality if it does not work based entirely on the design. I think that the most time consuming and repetitive process would be the actual production. I believe this internal process, since the majority of the creation is based outside the local area, would feel like an eternity for it to come to an end.
The presentation was also very informative about the beginnings of EQ3. I learned a lot about the history and the reasoning behind EQ3. I had thought that it was just another furniture chain that had risen from the states to take over more of the Canadian market. I had no idea that the actual beginnings of the company were here in Winnipeg. Granted the ideas were by no means local and were that of a German man who had only been in Canada for two years, the actual foundation plant was dug in Winnipeg in 1999.
The German man, Peter Tielmann’s beliefs must have been right. There was room in the market for something that was less expensive than some of the high end specialty shops but higher end then IKEA. He wanted the same quality for a smaller price tag. He wanted to create a furniture company that fit into the “Young Living” niche of the Canadian furniture market. His ideas have definitely paid off. He already, in nine years had twenty stores across North America and two internationally. The company is still growing. This shows that as he says, “EQ3 is not simply some dream. We have become a daily reality for thousands around the world.”
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